Hamilton saw a spike in his Instagram following after his unveiling as Ferrari’s newest star.
Lewis Hamilton saw his social media following surge by an incredible 51,000 followers on his first official day as a Ferrari driver.
The dramatic spike, recorded on Monday, January 20, marked a 12-fold increase compared to his daily average over the last month.
Hamilton’s Instagram follower count now stands at an impressive 38.6 million.
The surge coincided with Hamilton’s post from Maranello, Italy, where he was pictured alongside a striking red Ferrari sports car.
Lewis Hamilton arrives at Ferrari | Instagram(Scuderia Ferrari)
Shared around midday GMT, the image caused an immediate buzz among fans and significantly boosted engagement across his account.
 "Lewis Hamilton gains 51,000 followers on his first official day as a Ferrari driver 2")
Lewis Hamilton has officially left Mercedes for Ferrari.
Scuderia Ferrari stocks reportedly surge following Hamilton’s arrival
Hamilton’s influence extended beyond social media as Ferrari experienced a 1.1% rise in stock prices on the same day.
The British racing icon’s alignment with the iconic Italian team appears to have sparked enthusiasm not only among fans but also within financial markets.
According to data from Nieuwe Casino, Hamilton’s earning power on Instagram ranges between $338,000 and $458,000 per sponsored post.
Lewis Hamilton has joined Scuderia Ferrari | Credit: X(Ferrari)
With the additional followers and his new association with Ferrari, this figure is expected to rise, cementing his status as one of the most marketable athletes in the world.
Hamilton’s switch to Ferrari marks a new chapter in his illustrious career, and the impact is already evident both on and off social media.
Congratulations to him that’s a good record tho , I wish you more wins